The idea of a “Westend” brand started in 2008 from a casual conversation between serial entrepreneur Heikki “Hessu” Holvikari and Juha Lottonen, the best guitar luthier in Finland. Hessu started sourcing guitar prototypes and Juha gave his valuable advice on what parts he thought would make a good sounding guitar. Hessu spent time in testing, specifying new prototypes and sourcing new parts. The idea was to develop a guitar line that had a really good sound for home use and studios. After 3 years of product development Hessu and Juha were able to develop guitars that not only looked good but sounded even better. All guitar bodies are made in well known guitar factories and electronics as well as final setup are made in Finland.